After the Standard Model ======================== Abstract: From a particle physics point of view, the past thirty years can rightfully be considered as the golden age of the standard model. Both the theoretical and experimental knowledge of the structure of the strong and electroweak interactions have reached impressive levels of precision, and the agreement between experimental results and theoretical predictions is stunning. The standard model doesn't tell us anything about the nature of the particles whose interactions it describes however. We hope that data taken at the LHC starting in 2008 will allow us to develop some understanding of the origin of particle properties. In this seminar, the expected reach of the ATLAS experiment for a number of non-supersymmetric models of new physics will be reviewed.